Brand Focus - Findra

March 1, 2019









Findra is Scottish outdoor clothing brand based in Innerleithen. Alex Feechan, the creator of Findra and avid cyclist found that she couldn’t find the clothing she desired to ride her bike in. What she desired was simple: high performance, comfortable, but also kind on the eye.










After spotting this gap in the market she set out to create just that. Using her 1st class honour degree in Industrial Design and Textiles, an MA in Fashion from the Royal College of Art and also 20 years of experience at the sharp end of the fashion industry she launched Findra in December 2014.


We have fallen in love with the warmth and softness you feel pulling on a piece of Findra clothing. The 100% seamless merino wool provides exactly what is required when taking on even the biggest of adventures. A big part of what makes Findra so great for us is its versatility, because of its great style it can be used as a day to day piece as well as a piece of outdoor tech, providing even more value for money for our customers. 



A trademark of Findra is their 'Seamless Performance', a trademark of Findra, meaning just what it says. The garments are knitted with no seams. This allows for a high quality garment which is ultra smooth, ultra soft, and ultra comfortable. The merino wool is ethically sourced from Australia, the garments are designed and the colours inspired in Scotland.


Another plus is that the garments can be machine washed according to the care instructions, although merino wool keeps odour and bacteria to a minimum. Perfect for outdoor activity clothing.